文档介绍：西安“幸福林带”商业文化区开发模式研究
西北大学硕士学位论文西安“幸福林带”商业文化区开发模式研究 姓名:张天琦申请学位级别:硕士专业:工商管理指导教师:张红芳 20091211题目:西安“幸福林带”商业文化区开发模式研究专业: 工商管理学员姓名: 张天琦学员签名:移码学员签名:编≯√勺剧碱***维彳澎导师姓名: 张红芳(,7刀Z彦rX 。●?J 于两要本文运用项目管理和投融资管理等现代理论和最新观点,采用宏观与微观、理论与实际相结合的分析方法,对幸福林带商业文化区的开发模式进行了系统分析。文章从阐述相关理论入手,运用SWOT分析法对幸福林带开发的现状进行了分析,指出了幸福林带项目面临的优劣势,明确了林带开发中存在的机遇及威胁,找出了林带发展过程中面临的主要问题;在此基础上,论文提出了幸福林带开发方案设计的基本原则,运用相关理论有针对性的提出了幸福林带的管理运营模式应是结合商业园区管理和商业地产商模式混合运用的商业地产运营模式,并分析了该模式的可行性和合理性,另外对经营机构的产权治理结构进行了分析;进一步文章给出了幸福林带开发的融资模式…即PPP融资模式,分析了在该模式下幸福林带项目具体的操作方案,明确了融资风险的识别与规避等问题;最后本文结合项目实际情况,提出了方案实施可能遇到的问题和对策。本文从解决实际问题入手,对幸福林带的开发模式进行了系统设计,促进了资源的优化配置,提高了使用效率。此项目是实践科学发展观、提高区域经济发展水平的一次有益尝试,对相关产业也具有一定的指导与借鉴作用。【关键词】幸福林带 商业地产项目管理PPP模式【研究类型】应用研究Title:The Research on the Development Model of‘‘XingFu Green Belt’’Commercial and Culture DistrictSpecialty:Business AdministrationName:Zhang TianqiTutor:Zhang Hongfang Abstract With the latest view and modem theory of programme management and investing and financing,this paper does a systematic analysis of the development of Green Belt in a pratical and theoretical,micro and way. The situations have been analized by means of SWOT to make the advantages and disadvantages,as well as the opportunities and the threats‘faced by the programme basis of these the basic principles of designing are forwarded and mercial real estate management model mercial district management mercial real estate model should be ‘the model of property rights governing structure is model of construction and financing-PPP financing model is set up and the concrete operating plans are made with the problems of the identification and avoidance of the the end according the facts,the safeguards al e outlined. This paper carries out a systematic planning of the development model of the Green Belt to solve a pratical problem improving the placement of the resources and advancing the programme is an act based on scientific development view and a try to improve the