文档介绍：牛奶营销策划书doc 篇一:牛奶行业市场营销策划书策划方案【本文为Word版,可修改xx!】目录目录..................................................................................................................................................2 前言..................................................................................................................................................3 第1章企业简介.......................................................................................................................4 第2章市场分析.......................................................................................................................7 市场细分(Segmenting).................................................................................................7 市场定位(Positioning)...................................................................................................9 目标市场选择...................................................................................................................10 第3章竞争对手分析.............................................................................................................12 第4章SWOT分析..................................................................................................................15 优势S................................................................................................................................15 劣势W..............................................................................................................................17 机遇O...............................................................................................................................18 威胁T................................................................................................................................19 第5章xx营销策略................................................................................................................21 产品策略...........................................................................................................................21 渠道策略.