文档介绍：毕业论文题目: 浅析我国冰箱行业之路专业: 市场营销班级:学号:姓名:刘桥英指导老师:二〇一五年五月摘要冰箱作为较早进入城市家庭的家用电器,冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析,本文共五章:第一章介绍冰箱的基础;第二章介绍了我国冰箱业的现状及营销渠道;第三、四章重点分析了我国未来冰箱市场的主力市场---农村市场;第五章简单分析了我国冰箱本身的发展方向。本书取材广泛,仅表达个人观点,仅供参考。关键词:冰箱、营销渠道、市场、农村AbstractTherefrigeratortookentersthecityfamilyearlythedomesticelectricappliances,',thethisarticlealtogetherfivechapters:Firstchapterintroducestherefrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;,onlyexpressesindividualviewpoint,:Refrigerator,marketingchannel,market,countryside目录摘要...............................................................IAbstract.........................................................II概述......................................................1冰箱的发明................................................1冰箱的原理................................................1第二章冰箱的营销渠道...................................................................................................................................................................................、市场需求.....................................................................................................................................................................................8第三章农村冰箱市场发展........................................................................................................................................................................