文档介绍：Unit 15
Company strategy
Conditional 1
1. Listening
listen to the discussion pany strategy. Match the conditions to the results. The first one has been done for you..
Conditions:
1. Reduce prices
2. Margins smaller
3. Increase production
4. Invest in new plant
5. Upgrade product
6. Higher prices
7. Reduce manufacturing costs
8. Sub-contract production
Results
a. Cut unit costs
b. Job losses
c. Reduced sales
d. Market share increases
e. Cut profits
f. Unit e down
g. Higher profits
h. Adapt to market
Listening Task
A:We need to define a new strategy but this strategy must be flexible enough to take account of changing market conditions.
B:I agree. Our main objective must be to gain market share, and to do this we must reduce prices.
A:So are you sure that if we reduce prices, our market share will increase?
B:Yes, I’m sure.
C:That’s probably true, but if we reduce prices, our margins will be lower and that will cut profits.
B:In the short term that’s right, but we can slowly increase production, and with increased production, we’ll cut unit costs.
C:That’s really a long-term prospect. Unit costs can e down if we invest in new plant and machinery.
A:Let’s stop there a minute and try to define our strategy in two directions-firstly, the market and secondly, manufacturing. Do we agree that increased market share is the ob