文档介绍：“花之物语”网上花店开课单位课程名称班级姓名学号目录项目概述……………………………………………………………..…....………………………………………………………………..…....………………………………………………………..……1行业分析……………………………………………………………..………………….……………………………………………….……...…………………………….…………………………….……...…………………………………….………….………2第三章、市场分析…………………………………….……………………….……..…………………………………….……………………….……...………………………………………..……….……………………………………………………….…….……...…………………………….……………………….………………………….………………….……………5第四章、网站项目商务规划…………………………..……………………………..…..…………………………………………..…………………….………………………………………………………………..………………………………………..……………….…………...7第五章、营销策略……………………………………………….….………………..…………………………………………….…….………………...……………………………………………….….………………...…………………………………………………..………………...………………………………………………………...……………………………………………………………...………………………………………………..……………………………………………………………….…………10第六章、网站应用系统设计……………………………….………………………..……………………………………………………………….……………………………………….………...…………….……………………………………………………………………………………………………………………………………………………………..…………….14第七章、财务预算..….…………………………………………….………………..……………………………………………….……………..……………………………………………….……………..……………………………………………….……………..15第八章、项目评估…………………………………………………….…………….………………………………………………...…………………………………………………………….…………………………………………………….……………………16第九章、风险管理……………………………………………………..…………………………………………….……………………………...…………………………………………………….…………………………………………………………….…………………………………………….………………………...………………………………………………….………...………………………………………….………………...………………………………………………………….………………………………………………….……………………………………….……………………………..18第一章项目概述●:千姿百态的花朵述说着千言万语,每一句都解说着"美好",,!鲜花已经是人们生活不可缺少的点缀!花卉消费近年来呈越来越旺的趋势,除了花卉本身所具俏丽姿容,让人们赏心悦目,美化家居等功效外,它还可以开发人们的想象力,使人们在相互交流时更含蓄,