文档介绍：Winning Results with
Google AdWords
Second Edition
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About the Author
Andrew Goodman is founder and president of Page Zero Media, a Toronto-based search
marketing agency offering full-service campaign management for paid search as well as a variety
of related online marketing services for growth-oriented clients such as E*TRADE, Canon, Etsy,
Business and Legal Reports, Canadian Tire, and Torstar Digital. His blog, , has
framed many of the debates in the industry, dating back to 1999. A globally recognized speaker
(including an integral role in over 30 Search Engine Strategies conferences dating back to 2002),
he has served as Program Chair for Search Engine Strategies Toronto for the past two years.
His columns appear regularly in publications such as Search Engine Land, and his sound bites
frequently show up in major media, including The New York Times, The Globe and Mail, The
Washington Post, Fortune Small Business, Business work, and Marketing Magazine.
Andrew is also a cofounder of HomeStars, a startup in the home improvement space. He
served as VP, Strategy for HomeStars from 2007 through 2008.
For relaxation, Andrew enjoys inline skating in west end Toronto (sometimes into hostile
crowds of ickers), extreme gardening, watching the Weather Channel, and long walks on
Cuban beaches. He shares most of these experiences with his wife, Carolyn Bassett.
About the Technical Editor
Matt Van Wagner is President and founder of Find Me Faster (), a search
engine marketing firm based in Nashua, New Hampshire, and product architect for DEKE,
an ad simulator and quality control application for the Google AdWords DKI Ad function.
Matt is a member of Search Engine Marketing New England (SEMNE) and Search Engine
Marketing anization (SEMPO), and is a courseware developer for the SEMPO
Institute. Matt writes occasionally about the , search engines, and technology for iMedia
Connection, New Hampshire Business Review,