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Designing for the Mobile Web Article 4
By Brian Suda | March 12, 2008 | Web Design Tutorials & Articles
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The number of users browsing the Web from a mobile device continues to rise, yet most mobile
websites are still sub-par.
The thing is, creating a great web experience for users of mobile devices is much easier than you might
think. In this article I’ll introduce seven fundamental steps that, if followed, will help you avoid the pitfalls
that have caused many other mobile sites to fail. By the end of this article you’ll know exactly where to
focus your efforts in order to build a essful mobile site.
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1. DON’T MIX UP YOUR MARKUP Newsletters!
A few different types of markup are available for building a mobile website. You’ll need to choose one that Enter your name:
suits the needs of your customers and stick with it.
WML
In the early days of mobile web devices, the only way to surf the mobile web was to browse WAP Enter your email address:
(Wireless Application Protocol) sites. A WAP site uses WML (Wireless Markup Language) as its primary
markup language. WML is an XML markup language based on the card-and-deck metaphor.
Luckily for us, WML has since been superseded by several other technologies—in fact, if you’re just
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getting into the mobile web game, you can probably ignore WML entirely. WML is mostly used by legacy
systems or by sites that explicitly target customers with low-end phones that are six years old or older. Cool SitePoint and 3rd party deals
igning-for-mobile-web/[2/18/2012 11:46:15 PM]
Designing for the Mobile Web Article » SitePoint
One potential group of customers still using WML browsers, howev