文档介绍：幼儿园周年庆活动策划璀尔儿童成长中心周年庆活动策划目录目录·················································1活动背景·············································2活动目的·············································2活动效果预期·········································2活动介绍·············································2活动展开阶段·········································2(一)前期准备阶段································2(二)活动展开阶段································3(三)具体流程····································3(四)后期阶段····································4注意事项·········································4经费预算·············································5附录·················································表格一璀尔儿童中心周年庆活动前期·····················6表格二璀尔儿童成长中心周年庆活动当天活动安排·········7一活动背景自2011年4月9日璀尔儿童成长中心成立以来,在董事会的关怀下,在校领导的正确领导下,全体同仁的共同努力下取得了瞩目的成绩。处处可见老师辛勤的汗水,家长的支持。在过去的一年里,我们守着“奉献,友爱,进步”的精神,有着团结协作,服务社会,展现自我的良好精神面貌,尽自己的微薄之力培育祖国下一代的花朵。值此1周年庆庆这个特别的日子里,让我们在荡气回肠的歌声里重拾往日的温馨和感动,让喜庆来凝聚我们,让爱一路同行。我们心存理想,一路奋斗不息。我们面带微笑,一路真情无限。二活动目的提高璀尔的知名度和美誉度,扩大璀尔在业界的影响力。作为璀尔1周年的庆典活动,一方面向家长宣传璀尔,一方面通过优惠酬宾形式答谢老客户对璀尔的厚爱,增强璀尔的美誉并形成新的人际传播达到曾加现***流量的目的。通过活动收集客户资料,扩大璀尔的客户群体。通过活动为璀尔创造经济收益。,激起全体人员的再创业***;,使璀尔内部洋溢在喜庆的氛围之内;;,统一全体员工思想,朝着璀尔既定的策略方向前进。四活动介绍活动名称:璀尔儿童成长中心1周年庆典活动时间:2012年4月8号周日10点~12点(待定)活动地点:待定到场嘉宾:待定五活动展开阶段前期准备阶段提前租借场地(提前10天)宣传单500张,横幅(提前10天)制作请柬,代金券,成长树,签到卡片,抽奖箱,胸花(提前10天)准备拱门一个,音响2套,气球50个,生日小礼品20份,背景墙制作4*3m,摄像机,投影仪,路引50个,手持礼宾花6个,照相机(提前3天)相关表演者将表演音乐传给负责人,如果需下载请提前3天告之负责人,负责人统一制作整个演出的音乐库(提前3天)需要表演者要准备齐全所需的道具、器材、服饰(提前3天)制作《一起走过的日子——年庆典图片展》PPT(提前3天)确定节目名单并督促节目排练确定主持人,并准备好主持稿(小小主持人1名,专业主持人2名提前一周)做好宣传工作:由校办公室通知负责人,负责人进行宣传