文档介绍：精品资料
A Study of Culture Teaching in Business English
Zhao Yinglong
Abstract: The application of cross-munication theories to the teaching of business English in the context of Chinese universities should be conducted in such a way that students are able to learn that Chinese and Western cultures exist as different systems, and to understand the fundamental ideas governing the respective cultural entities. parison and analysis, business cultural differences are studied at the higher level of cultural thinking. Following the principle of equality, cross-munication will function as a bridge in the exchange of Chinese and Western cultures. One of the major functions of the English language is to convey the culture of its munity. Hence, the awareness of its business cultural characters will facilitate business English teaching against the Chinese cultural background.
Key words: business English; culture teaching; suggestions
1 Introduction
English is the dominant language in international business activities and is ing a very useful tool that every businessperson needs to obtain. The most important function of business English is municate. munication will help people to achieve business goals. As we all know, English is the accepted medium for international munication in business setting which concerns the aspect of cross-culture factors among business people from different cultural backgrounds. The underlying business culture is a “Western European or North American one”(John, 1996: 9) while there are various cultures worldwide. In addition, Trompenaar (1993) comments on cultural diversity in business and discusses seven dimensions of culture which he has found to be significant. Therefore, sensitivity to cultural issues and a better understanding of cultural differences are important when dealing with business munication. However many business English courses focus on the language skills rather than the cultivation of the petence and the students under this situ