文档介绍：成都市北京现代汽车营销策划案
摘要
四位一体的汽车营销模式起源于欧洲,由于4S店视线了四位一体的销售和服务,汽车制造商可以进一步贴近用户,迅速了解市场反应,同时也为客户提供了更全面优质的服务,北京现代一直采用4S模式,同时注重客户满意度,获得了飞速发展,但也存在着许多问题在里面。
本文共分为六个章节:第一章节指出了什么是北京现代汽车4S店营销及其特点;第二章节介绍了什么是4S店;第三章节介绍我国4S店目前发展现状中所存在的问题;第四章节为北京现代汽车4S店存在的问题以及发展的对策;第五章节得出论证结论;最后指出北京现代汽车4S店的未来发展。
【关键词】汽车服务营销模式北京现代4S店
目录
北京现代汽车4S店服务营销概念及其特点···········1
北京现代汽车4S店服务营销·································1
北京现代汽车4S店服务营销理念·····························1
······························2
4S店营销模式分析·······························3
4S店营销模式概念·········································3
汽车营销模式··············································3
汽车品牌专卖店·········································3
汽车工业园·············································3
汽车连锁销售业·········································3
电子商务模式···········································4
第三章北京现代4S店营销模式发展对策分析··········