文档介绍：:..剑桥商务英语高级模拟81READINGPARTONEAAlltoooften,manyfirmsproceedintoanalliancerelationshipwithoutsufficientlyplanningand/ornegotiatingthekeyparametersoftherelationship・prehensiveplanningthatisneededtoensureaworkablerelationship•essfulallianceplanninggoesbeyondthepartners1initialagreementonthechoiceofalliancevehicle(e•-licensing,technologydevelopmentpact,jointventure,equitysharing)•essfulallianceplanningnotonlyincludestheusualdetailsofplantlocation,costsharing,riteria,butalsotheapproachesthatfacilitatecreatingnewknowledgeandothertechnologicalsynergies・municatethealliance'ssharedgoalswithallkeymiddlemanagersandtechnicalstafftodiscusswaystodevelopawin-!petenciesinwaysthatcouldultimatelydamagethefirm1slong-petitiveness・petenciesorproprietaryprocessesshouldbeprotectedfromexcessivedemandsfromthepartner,(e•,consortia),however,thelegalnegotiationsrepresentonlythebeginningofalongseriesofongoing,mence•(andimmediate)goalsandobjectivesoftherelationship,plexitiesofday-to-dayactivitiesthatcannotbepre-specifiedinalegaldocument•DSmoothimplementationtofacilitatelearningrequiresalllevelsofmanagementtoworkondevelopingHallianceprotocols',municationchannelsbywhichthealliancezsmanagersandtechnicalstaffssharetechnologies,,