文档介绍：大学生创新创业计划书_(养老院创业计划书项目名称:幸福家园老年人服务中心团队成员项目方:中国矿业大学先驱者团队宗旨:为子女尽孝,帮老人养老理念:以信誉赢尊重,以服务质量为本目录第一部分摘要一、项目简单介绍··························································2二、市场目标概述···························································2三、项目优势及特点简介·····················································2四、收入来源简析···························································3第二部分项目背景及可行性分析第一章项目背景····························································3第二章市场分析一、老年人养老状况国内外现状···············································3二、目标市场的设定·························································4三、SWOT分析·······························································4四、市场初步分析···························································5五、市场管理分析···························································5第三章商业实施方案一、商业模式实施方案总体规划介绍··········································5二、营销策划·······························································6第三章竞争分析一、主要竞争对手···························································6第四章管理一、管理团队·······························································7二、管理组织·······························································7三管理制度······························································7第五章财务分析一、筹资分析·······························································8二、财务分析·······························································8第六章总结一、······························································8二、·······························································8三、······························································8四、·······························································8五、······························································8六、·······························································8第一部分绪论在中国,“居家养老”是被人们普遍认可的养老方式,但随着老龄化社会的快速发展,无论老人还是子女,传统的养老观念都在悄然发生变化。随着人口老龄化和家庭模式的转变,解决养老问题成了不少家庭的头等大事,而要实现老有所依、老有所养,仅仅停留于传统的居家养老可能并不实际。