文档介绍：天津市高等教育自学考试
英语(本)毕业论文
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论文题目:(英文) On Application of Strategies in
Advertisement Translation
论文题目:(中文) 论翻译技巧在广告翻译中的应用
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毕业论文诚信声明
本人郑重声明:我所提交的毕业论文《论翻译技巧在广告翻译中的应用_》是我在指导教师指导下独立研究、写作的成果,论文中所引用他人的无论以何种方式发布的文字、研究成果,均在论文中加以明确标注;对有关教师、同学和其他人员对本文的写作、修订提出过并为我在论文中加以采纳的意见、建议深表谢意。
如在论文中涉及抄袭或剽窃行为,本人愿承担由此而造成的一切后果及责任。
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Contents
Abstract (in Chinese) ………………..………………………………I
Abstract (in English) ………………..………………….…..………II
Chapter I. Introduction.........…………………..……….…..……….1
. History of Advertisement………..…………….….……1
. Aims of Advertisement ...................................................1
ChapterⅡ. Literature Review………………………………............2
. Review of the Previous Studies……...…………………2
. Summary ……………………………………….………3
ChapterⅢ.The Language Features of Advertisement…..................4
. Lexical Characteristics....................................................4
. Syntactic Characteristics.................................................7
. Rhetoric Devices.............................................................8
Chapter IV. The Problems in Advertisement Translation.................10
. No Consideration of Culture Difference and
Consumption Psychology.....................................................11
. Lack of Artistic Appeal in Translation..........................13
. Paying More Attention to the Pattern instead of the Content.................................................................................14
Chapter V. Advertisement Translation Strategies............................15
. The Respect and mand of National Psychological Differences……….........………………...…16
. Literal Translation…………….....................................18
. Free Translation ............................................................19
. Amplification and Supplementation..............................21
Chapter VI. Conclusion .....................