文档介绍：目录目录 1篇章一:背景与开端 3(Weakness)分析                                           (Opportunities)分析                                      (Threats)分析                                            8篇章二:策略与布局                                  9一.“大茶马古道”旅游的立项理念                                     91.“大茶马古道”的旅游资源                                        92.“大茶马古道”旅游概念                                          93.“大茶马古道”旅游区                                            94.“大茶马古道”旅游品牌                                                                                                                                       (Strenghts)分析 7                                                                                                                                                                                                                                                                                                                                                                                                                                        15篇章三:产品与项目