文档介绍：21世纪素材资源平台中国最大素材资料平台www..QQ:1160984104竞争品牌研究简报总第3期2008年第二期规划发展部品牌管理中心二○○八年二月主编:王爱武责编:孙超卢和青本期编辑:唐平方21世纪素材资源平台中国最大素材资料平台www..QQ:1**********世纪素材资源平台中国最大素材资料平台www..QQ:1160984104目录第一部分竞争品牌专题研究··············································6?大新华航空品牌战略定位分析·························································6摘要:大新华航空的诞生即是海航开始战略调整的重要标志和步骤之一,本文将从大新华航空成立之后的公司战略方向、品牌战略定位、大新华航空实现品牌战略目标所面临的挑战以及面对挑战所采取的策略这几个方面进行介绍。第二部分品牌理论研究···················································11?深圳航空品牌定位·······································································11——深航品牌之路系列之三·····················································11摘要:本文将探讨三个方面的问题,即深航品牌建设计划和步骤、品牌架构设计的基本思路以及各部门的职责、工作重点。第三部分竞争品牌动态···················································14摘要:本部分将针对国内外竞争品牌在1月份的动态和趋势,分析得出行业内竞争品牌的迁移情况及对我公司品牌建设的威胁和可借鉴之处。附:新闻链接···············································································18第四部分品牌故事