文档介绍：新视野眼镜店店庆活动促销策划方案策划人:卜瑞指导老师:袁华时间:、活动背景................................................................................................................3二、活动主题................................................................................................................3三、主题简析................................................................................................................3四、活动目的................................................................................................................4五、目标群体................................................................................................................4六、活动时间................................................................................................................4七、活动参与与品牌及产品........................................................................................4八、活动范围................................................................................................................4九、活动方式................................................................................................................4十、活动细则................................................................................................................5十一、宣传形式............................................................................................................5十二、媒体策略..............................................................