文档介绍：南京化工职业技术学院毕业论文论文题目:万佳轩美食店创业方案作者姓名所在系部班级名称指导教师2011年4月目录一、环境分析··············································································5(一)企业历史背景·····································································5(二)宏观环境分析、行业市场与竞争分析·····································5(三)消费分析··········································································6二、SWOT分析··········································································7三、营销战略··············································································8(一)市场细分·········································································8(二)目标市场战略···································································91、目标市场··········································································92、定位················································································9(三)发展前景·········································································9四、营销目标(财务目标)····························································9五、营销策略·············································································10(一)定价··············································································10(二)渠道策略········································································10(三)服务··············································································10(四)促销··············································································11六、资金费用············································································12七、财务计划············································································12八、行动方案···········································································14(一)组织机构·······································································14(二)营销行动程序安排···························································14九、风险控制············································································15(一)市场风险·······································································15(二)经营管理风险