文档介绍：ZARA品牌店分析报告目录一、ZARA简介·························································-2-品牌介绍························································-2-品牌理念························································-2-经营范围························································-2-顾客来源························································-2-品牌特色························································-2-二、ZARA在中国的店铺设计与布局·······································-2-:定型形象的诱导··············································-3-···················································-4-三、ZARA主要管理系统·················································-4-···············································-5-···············································-6-···············································-6-···············································-6-四、结语·······························································-7-2一、,是世界四大时装连锁机构之一,(其它三个为美国的休闲时装巨头GAP、瑞典的时装巨头H&M、德价服装连锁巨头C&A),ZARA的本领是它是全球唯一的一家能够在15天内将生产好的服装配送到全球850多个店的时装公司。ZARA是Inditex集团下的品牌,Inditex是西班牙排名第一,全球排名第三的服装零售商,在全球52个国家拥有2000多家分店。旗下拥有ZARA、PullandBear、MassimoDutti等九个服装品牌,ZARA是其中最成功的,被认为是欧洲最具研究价值的品牌之一。ZARA公司位于西班牙的拉克鲁尼亚,,年销售服装9000万件,在全球50多个国家拥有2000多个销售商店(其中有760多家ZARA专卖店)。ZARA公司对服装产品的生产制造能够做到在不到两周的时间内,就快速制作并进行销售。所以在服装业已经被作为极速时尚业的头把交椅,他的营销模式非常的独特,ZARA可算得上是“抄版大王”,在战略上采取了快速、敏捷、多品类、小规模、大终端的竞争战略。,从立体到平面以及到标签,都富有很强的设计感与时代感,深受全球时尚青年喜爱,设计师品牌的优异设计,价格却更为低廉,简单来说就是让平民拥抱HighFashion。,男装,童装,鞋靴,帽子,围巾。——25~35岁的主力顾客层,一般以年轻时尚人士为主。ZARA的目标消费群是收入较高并有着较高学历的年轻人,主要为25—35岁的顾客层,这一类的购买群具备对时尚的高度敏感度并且具备高消费的能力。而且作为时尚、年轻的消费者在全球的时尚文化和生活方式上有着趋同的追求。,一年推出的商品超过120000款,可说是同业的5倍之多,而且设计师其平均岁数只有25岁,他们随时穿梭于米兰、东京、纽约、巴黎等时尚重地观服装秀,以撷取设计理念与最新的潮流趋势,进而仿真仿效推出高时髦感的时尚单品,而且速度之快十分令人震惊,每周两次的补货上架,每隔三周就要全面性的汰旧换新,全球各店在两周内就可同步进行更新完毕,极高的商品汰换率,也加快了顾客上门的回店率,因为消费者已于无形中建立起ZARA随时都有新东西的重要形象。除此之外,ZARA设计群也实时与全球各地的ZAR