文档介绍：XXXXXX火龙果项目策划书策划者姓名:XXXXXXXXXXXXXX学号:*************************************成绩:(),(),()()()()完成日期:目录一丶项目背景展示.....................................................................................................................1二丶项目名称:火龙果花溪专卖店.........................................................................................1项目地点:贵阳花溪.................................................................................................................1宗旨:.................................................................................................................................1四、店面介绍:..............................................................................................................................................................................................................................................2(1)人口环境:.............................................................................................................2(2)经济环境:.................................................................................................................2(3)社会文化环境:.......................................................................................................3(4)政策环境分析................................................................................................................3五、花溪惠水火龙果的SWOT分析.......................................................................................4六丶惠水火龙果STP分析........................................................................................................5七丶资金来源及筹资方案的资本成本.....................................................................................6八丶投资规模估算.....................................................................................................................7九、第一、二年分别的成本费用、收入及预计利润............................................................8第一年:.............................................................................................................................8第二年:..................