文档介绍：--------------------------校验:_____________-----------------------日期:_____________餐饮饭店策划方案餐饮饭店策划方案【篇一:餐厅营销策划书】餐厅营销策划书课程教师:魏潇小组名称:小组成员:2011年6月7日目录第一章项目概述...................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................4第二章市场分析............................................................(波特五力模型)................................................................................................5第三章stp战略.............................................................(segmentingmarket)表..............................................................................................(targetingmarket)...................................................................................................(positioning)..............................................................................................................8第四章营销策略......................................................................................................................................................................................................................................................................................................................................................................................................................