文档介绍：手机广告投放市场调查方案学校:............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................2调查对象和范围.....................................................................................................................3样本量确定及样本分配..........................................................................................................3主要调查方法.........................................................................................................................4抽样调查方式..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................9附件..................................................................................................................................................9消费者对手机广告市场影响认知调查问卷.........................................................................9填表说明.......................................