文档介绍:金山碧水(春晓苑)广告策划书1目录内容摘要··································································2一、金山碧水(春晓苑)市场分析···············································2(一)福州房地产市场环境分析··············································2(二)消费者分析··························································3(三)产品分析·····························································3(四)竞争对手分析·························································4二、金山碧水(春晓苑)市场定位··············································4(一)市场定位·····························································4(二)项目形象定位····························