文档介绍：好品山东好品山东——“水产食品”方案山东省海洋水产食品发展情况介绍........................................................................................1行业背景与方向......................................................................................................................2海洋食品市场分析..................................................................................................................3互联网的外部环境........................................................................................................3互联网的虚拟环境......................................................................................................5四、海洋食品销售渠道分析............................................................................................................、传统渠道销售分析..........................................................................................................、电商渠道销售分析..........................................................................................................6山东省知名海洋产品企业........................................................................................................6淘宝天猫热销海产食品............................................................................................................、零食-鱿鱼丝/鱼..............................................................................................................、水产-海鲜/水产品/制品................................................................................................8海洋食品的优劣势分析............................................................................................................9营销及推广策略......................................................................................................................9价格策略......................................................................................................................9促销策略......................................................................................................................9营销策略................................................................................