文档介绍：毕业论文题目: 浅析我国家电行业之路专业: 班级:学号:姓名:指导老师:二〇〇九年六月摘要家电作为较早进入城市家庭的家用电器,家电在国内已发展了20多年。中国的家电市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国家电行业的发展作了分析,本文共五章:第一章介绍家电的基础;第二章介绍了我国家电业的现状及营销渠道;第三、四章重点分析了我国未来家电市场的主力市场---农村市场;第五章简单分析了我国家电本身的发展方向。本书取材广泛,仅表达个人观点,仅供参考。关键词:家电、营销渠道、市场、农村AbstractTherefrigeratortookentersthecityfamilyearlythedomesticelectricappliances,',thethisarticlealtogetherfivechapters:Firstchapterintroducestherefrigeratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;,onlyexpressesindividualviewpoint,:Refrigerator,marketingchannel,market,countryside目录摘要...............................................................IAbstract.........................................................II第一章家电的营销渠道...................................................................................................................................................................................、市场需求.....................................................................................................................................................................................8第二章农村家电市场发展..........................................................................................................................................................................................................................................................................................