文档介绍：摘要
房地产业是我国经济的支柱产业,在经历的几次的金融危机后,在各行业都在萎缩的今天,始终保持的旺盛的增长力,这种现状与我国的经济政策是密不可分的,在不断关注民生的今天,房地产业的一举一动都牵动的国民大量的注意力,而直接与民生接轨的就是房地产的销售业,本行业在我国起步较晚,现阶段存在着种种问题,有些问题甚至遏制了房地产行业的发展,本文旨在寻找出行业内部的一些共性问题,并简单的提出解决对策,期待本行业持续,健康,稳步,科学的发展。
关键词:房地产业,销售,问题,对策
Abstract
Real estate is china's economic pillar industries, the experience of the financial crisis, in various sectors in the contract, keep the vigorous growth, the status quo with china's economic policy is concerned, the livelihood of the estate industry is one dimension of national a lot of attention, directly with people's livelihood standards is real estate salea业, the industry in china started fairly late. at present there are problems, some problems or even halt the real estate industry, this is to find a trade of mon problem, and simple solutions to the solution to the industry continues, health, steadily, the development of science.
Keywords: Real estate, Sales, Problem, Countermeasures
目录
1 我国房地产业的行业背景及现状……………………………………………… 1
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政府管理错位…………………………………………………………………………3
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我国政府管理城市房地产存在的问题的解决对策……………………………………11
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,加强税收征管………………………………………………11
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2 我国房地产业的销售现状及问题……………………………………………… 13
市场调研不够仔细深入,缺乏创新……………………………………………………13
营销策划方案过度追求概念的炒作……………………………………………………13
广告宣传脱离实际,销售管理不够严谨………………………………………………13
网络营销手段成为潮流,但缺乏有效评估体系………………………………………14
销售人员专业知识匮乏,销售技巧单一………………………………………………14
3 我国房地产业的销售问题的解决对策………………………………………… 15
强调市场调研,注重市场分析………………………………………………………… 15
明确营销策划的职能范围……………………………………………………………… 17
房地产营销策划的内涵……………………………………………………………… 17
房地产营销策划的原则………………………