文档介绍：AbstractInordertomaintainthegraduallysteadygrowthofourcountry'seconomyandthesteadyprogressofurbanization,stateandlocalgovernmentsareconstantlyincreasinginvestmentonrailwayandurbanrailtransit,-classRailwayInvestigationandDesignInstituteathome,howtoseizetheopportunityandracetocontrolthemarket,,synthesizingenterprisemarketstrategy,enterprisemanagementmethodsandtheories,,thispaperhasstudiedexternalenvironmentandinternalresourcesontheEngineeringInvestigationInstituteanddonesystematicanalysisontheexternalopportunitiesandthreats,,thispaperhasconductedquantitativeevaluationandanalysisontheexternalandinternalenvironmentofEngineeringInvestigationResearchInstitutebyadoptingfactorevaluationmatrix(EFE&IFE).Basedonabove,petitivestrategy,,thispaperarguesthatEngineeringInvestigationInstituteshouldadoptintensivegrowthstrategyinthefieldofrailtransitinvestigationtoimprovetechnologicaladvantagesofproductsandthequalityofinvestigationservicesandthentoconsolidatethemarketposition,petitiveadvantages,ethemostexcellentrailwayinvestigationenterpriseinchinaandfacilitateenterprisetoobtainsustainabledevelopmentbyenlarging,:RailwayInvestigationSWOTAnalysisDevelopmentStrategy摘要 IAbstract II图目录 V表目录 (1)国内外研究现状 (3)研究内容与方法 (6)2铁四院工程勘察研究院发展外部环境分析宏观环境分析 (8) (14) (21) (23)3铁四院工程勘察研究院发展内部环境分析研究院概况 (26) (2