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火锅店策划书(英文版).doc

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文档介绍:捞得爽火锅店策划书小组成员组长:吴开组员:姓名:曹亚豪学号:20125227402姓名:尚黎明学号:20125227414姓名:陈波学号:20125227415姓名:金朝君学号:20125227416姓名:康其爽学号:20125227417LaodeshuangHotpotshopbusinessplanBackgroundoftheprojectThedevelopmentofSichuanHotpottotoday,fromtheHotpotvariety,grade,size,production,deployment,flavorhasdiversifiedcharacteristics,therapiddevelopmentofHotpotmakingandprovideallengagedinHotpotconsumptionenterprises,alsocausedagreatenthusiasmandinter・estofenterpriseandbusinessoperatorstoengageininvestmentandwillproducetheHotpot・But,howtoopenanauthenticSichuanfishShuangHotpotshops,isanotlittleknowledge・AsagoodfishingHotpotshops,haracteristicsaresimilarwithothercateringenterprises,namely,production,sales,service,consump-tionasawhole・InvestorswanttoengageinHotpotindustry,wemustconscientiouslydoagoodjobinmarketresearch,thiscanunderstandthatpeopleneedwhattypesofHotpot,tomastertheinformation,features,style,flavor,thecrowdinthemarketplace,regionspecific,withthecharacteristicsofagoodstartfishingHotpotshops,toobtainstableandreliablemarketshare・Sodothepreliminarymarketresearch,,,sendfood,eat,teach,finishing,closingtoseeoffandsoon,,becauseeachafishShuangHotpotshopthemostattractivetasteisnotthesame,soeatmethodwillbedifferent,thistimebythewaitertaught,inadditiontohelpguests,moredeeptheyontheFishingSongHotpotshopimpres・)TheinfluencefactorsonHotpotMarket:,hotpotthereexis廿ngvariousgradesoffishcoolhotpotshopstructuralcontradiction,socialdevelopmentandnationalpoliciesandmeasuresforthedevelopmentofca・teringindustryplaysadestabilizingfactorsandsoonseveralmajoras・pectsofahugeroleinpromoting,・Whichconta