文档介绍：SHERATON SHENYANG LIDO HOTEL
沈阳丽都喜来登饭店
TRAINING ACTIVITY OUTLINE
培训活动纲要
Task: Sales & Marketing Meeting
任务: 市场销售会议
Code序号: OH-SM-RM-D004
Objectives: At the end of this session, each trainee will be able to provide a highly
Focused approach to the sales activities and review the planning once every
two weeks.
目的: 课程结束后,每个销售部员工将能够提供高质量的方法进行销售
活动,每两星期回顾一次销售计划。
Standard: The Sales & Marketing Meting is to be held at least once every two weeks.
标准: 市场销售会议至少每两个星期举行一次。
Resources: Whiteboard, Flip Chart, LCD,
培训器材: 白板,翻转展示板,LCD
Method
培训方式
Training Steps
培训步骤
Time
时间
Question
提问
Buzz Group
分组讨论
Lecture
And Demonstration
讲解和展示
Buzz Group
分组讨论
Self-introduction 自我介绍
Prologue: 开场白
Does anyone attend Sales & Marketing Meeting before?
谁曾经参加过市场销售会议?
Divided two groups to have Sales & Marketing meeting within 5 minutes, then the group leader will telling all trainees what is Standard of sales & Marketing?
将学员分为两组在5 分钟内开一个短暂市场销售会议,组长将
告诉所有学员市场销售会议的标准。
before this practice the group leader will be have sales & marketing meeting standard & procedure.
事先将标准程序给组长。(组长事先安排好)
All the Standard will written in flipchart and explain reason for each item:
所有的标准将写在翻转展示板上,逐条讲解。
Divided trainees in two groups to discuss what is procedure of sales & marketing meeting then critique after discussion.
将学员分为两组讨论什么是市场销售会议的程序然后评估。
1 minute
5 minutes
20 minutes
1