文档介绍：--------------------校验:_____________--------------------日期:_____________旅游发展总体规划资料说明书目录第一章导言------------------------------------------------------------------------------------------------、性质与期限------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------4 -------------------------------------------------------4第一篇慈溪市旅游产业发展系统分析----------------------------------6第2章慈溪市旅游业发展现状--------------------------------------------------------------------------------------------------------------------------------6第3章旅游资源分析--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------10第4章旅游客源市场分析与预测--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------13第5章慈溪市旅游发展优劣机威分析(SWOT)--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------15第二篇慈溪市旅游发展规划-----------------------------------------17第6章慈溪市旅游发展战略------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------20第7章慈溪市旅游形象策划-----------------------------------------------------------------------------------------------(VI)系统------------------------------------23第8章旅游分区及功能定位规划-------------------------------------24第9章旅游区建设行动计划-------------------------------