文档介绍：--------------------校验:_____________--------------------日期:_____________旅游营销策划方案目录(Appendix):1清远的历史概况-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------62清远旅游业的经营现状-------------------------------------------------------------------------------------------------------------------------------------------------------------------------103清远旅游业内部与外部环境分析---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------244清远旅游业的营销战略-------------------------------------------------------------------------------------------------------------------------------------------------------------------------255清远旅游业的市场营销组合策略-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------285