国际营销论文.doc

文档介绍：《国际市场营销》期末论文班级:Z1102姓名:郭小群学号:31ThebasicstructureofmarketingmanagementAbstract:themaincontentofthearticleistodefinemarketingmanagementandexplainthemarketingmanagementplayamajorroleinconglomerate>•Keywords:petition^,andtoestablishandmaintainamutuallybeneficialexchangerelationshipwiththetargetmarket,designprojectanalysis,planning,,profitgoals,anizationalstructure,personnel,training,performanceappraisal,salary,optimizedimplementationofabehaviormanagement^ration>paniesworldwidemarketingatdifferenttimes,attractedtheattentionofdifferentindustries>panies,pany,GeneralMotors,Procter&,panies,pany,,chemicalindustry,paperindustryandotherindustriesofthecountriesintheworldonthestatusandroleofmarketingknow-nightSincethebeginningofthe1980s,theserviceindustry,especiallytheaviationindustry,eptedmarketingthinking«AIthoughtheinsuranceindustry,thesecuritiesindustrymarketingalsodonotquiteunderstand,-,themarketingfunctionsandproductionfunctions,f