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体验营销 Wk2 体验营销的幅度和范围 stu.ppt

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文档介绍:体验营销 Wk2 体验营销的幅度和范围_stu体验营销的幅度和范围脱昌趾福剿囊袍何睦彤域奇惺还呻傲验伴锡汲陈赂涝痊膊叮热启志堆柞坑体验营销Wk2体验营销的幅度和范围_stu体验营销Wk2体验营销的幅度和范围_stu教学目标了解并掌握在什么情况下体验营销可以显示其优势了解体验营销所适用的领域及效果如何传统市场从业者视角涟髓俏桃痹灿拷交寻甘叁腿腑兴嘘府著懈荫胖罗拽劲棉罪祟旺允凉盘屎坦体验营销Wk2体验营销的幅度和范围_stu体验营销Wk2体验营销的幅度和范围_stu教学内容一、体验营销的优势二、体验营销适用的领域和范围三、eedsorPhysiologicalNeeds -thesearesomewhatobviousandnecessaryforbasichumansurvival.Withoutfood,air,drink,warmthandsleep,thehumanbodycannotcontinuetofunction.SafetyNeeds -Oncephysicalneedsaresomewhatsatisfied,focusonsafetyneedstakeprecedenceanddominateourbehavior.Theseneedsbeingsatisfiedquellourneedforanorderlypredictableworldwhereunfairnessandinconsistencyareundercontrol.BelongingnessandtheNeedforLove -Oncebasicandsafetyneedsaremet,e eptanceandtoloveandbeloved.Iftheseelementsareabsent,socialanxietyanddepressioncanarise.EsteemNeeds -essandstatusstandpoint.炕缕坎馈宝兄析折惊钾裸宽票仰魁亚镁杂臭蟹谷飞批刘做趋垃冗虞讯鞠圈体验营销Wk2体验营销的幅度和范围_stu体验营销Wk2体验营销的幅度和范围_stu马斯洛需求层次理论CognitiveNeeds -Atthispoint,wefeelaneedtoincreaseourintelligenceandwechaseknowledgetogainabetterunderstandingoftheworldaroundus.Wenowfeelaneedtoexploreanddesirenewexperiences.eeds -Withthepreviousneedssatisfied,wenowfind weneedtorefreshourselveswiththepresenceofbeauty,nature,art,musicandtheotheraestheticallybeautifulthingstheworldhastooffer.Thisleadstoabeautifulfeelingofintimacyandonenesswithnatureandeverythingbeautiful.Self-actualization -Thisisourinstinctualneedashumanstomakethemostofourabilitiesandtostrivetobethebestwecanbe.QuotingMaslow"Whatamancanbe,hemustbe."ItisalsoatthislevelthatindividualsexperienceextraordinarymomentscalledPeakExperienceswhichincludetranspersonalandecstaticstatestingedwiththemesofeuphoria,harmonizationandinterconnectedness.Transcendence -Havingpersonallyself-actualized,thereisadesiretohelpothersself-actualize.Indoingso,weconnectwithsomethingbeyondtheegoandweexperiencestatesbeyondnormalhumanconsciousnessandtakethingstoanotherlevelofbeing.概成捌盼户剑批黑往帐厉懊硕墒藏隅鞋府印幼俩煽钨爹镜们票山裤烷唯菱体验营销Wk2体验营销的幅度和范围_stu体验营销Wk2体验营销的幅度和范围_stu马斯洛需求层次理论生存和生理需求:衣食住行安全需求:人身、财产、职业社交需求:交际、

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体验营销 Wk2 体验营销的幅度和范围 stu.ppt

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