文档介绍：体验营销的幅度和范围脱昌趾福剿囊袍何睦彤域奇惺还呻傲验伴锡汲陈赂涝痊膊叮热启志堆柞坑体验营销Wk2体验营销的幅度和范围_stu体验营销Wk2体验营销的幅度和范围_stu教学目标了解并掌握在什么情况下体验营销可以显示其优势了解体验营销所适用的领域及效果如何传统市场从业者视角涟髓俏桃痹灿拷交寻甘叁腿腑兴嘘府著懈荫胖罗拽劲棉罪祟旺允凉盘屎坦体验营销Wk2体验营销的幅度和范围_stu体验营销Wk2体验营销的幅度和范围_stu教学内容一、体验营销的优势二、体验营销适用的领域和范围三、eedsorPhysiologicalNeeds -,air,drink,warmthandsleep, -Oncephysicalneedsaresomewhatsatisfied, -Oncebasicandsafetyneedsaremet,e , - -Atthispoint, -Withthepreviousneedssatisfied,wenowfind weneedtorefreshourselveswiththepresenceofbeauty,nature,art,-actualization -"Whatamancanbe,hemustbe."ItisalsoatthislevelthatindividualsexperienceextraordinarymomentscalledPeakExperienceswhichincludetranspersonalandecstaticstatestingedwiththemesofeuphoria, -Havingpersonallyself-actualized,thereisadesiretohelpothersself-,:衣食住行安全需求:人身、财产、职业社交需求:交际、友谊、归属感尊重需求:受到别人认同、自尊、地位