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商务英语试题及答案.doc

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文档介绍:商务英语试题及答案.docpletesentences1—10.UseeachwordfromAtwice.ABadvertising/consumer/market/product/Behavior/budget/campaign/forecast/saleslaunch/1讦ecycle/profile/research/segment/targetsTheProductlifecycleisthelengthoftimepeoplecontinuetobuyaparticularproduct.oexecutivesintheagerange25—35.Aconsumerprofileissimplyadescriptionofatypicalcustomer.panyhasestablisheditsbrandnamethroughamulti-millionmulti-mediaadvertisingcampaignTheintroductionofaproducttothemarketiscalledtheproductlaunch.Familyandfriendsareamajorfactorinconsumerbehavior.Theyreallyinflueneewhatpeoplebuy,whereandhow・elevel.Idon'tthinkcuttingouradvertisingbudgetbyhalfisagoodidea.essfulandalwaysgeneratehugeprofitsinthelongterm.Ourrepresentativesareunderalotofpressuretomeettheirsalestargets.I'mafraidIcanonlymakeapessimisticsalesforecastforFebruaryandMarch・LanguageReview:QuestionsRe-orderthewordstomakequestions・1muchadvertisingdohowonspendyou?Howmuchdoyouspendonadvertising?doesendorsementmeanwhat?Whatdoesendorsementmean?pany'sweaknesseswhatyour?pany'sstrengthsandweaknesses?rangedidextendproducttheirtheywhen?Whendidtheyextendtheirproductrange?isteamleadingsaleswhoyour?pleteeachquestionwithanappropriateword・_Did yourmarketshareincreaselastyear? What kindofproductsdofootballersendorse? Are theydoinganymarketresearchatthemoment?_Which essful? Have youmetournewmanager? How oftendoyoulaunchanewproduct?_Has Kaoriphonedrecently?Skills:pletethisexcerptfromatelephoneconversationwiththequestionsfromthebox.1.Wouldyoulikethemtodothemarket!ng?2.Couldyougivemeafewdetails?3.Didyousay5%?4.Haveyoufinishedyourreport?5.Why?6.Howaboutourmarketshare?7.Howarethings?8・Whatdoyouthinkof'Eureka!'?A:Hi,Vladi.Raulhere.(23) 7 B:Fine,thanks・Quitebusy,infact・A:(24) 4 B:Almost.ButIcantellyouthefiguresIhavearelookingextremelygood.A:Excellent.(25) 2 B:Sure.Overallsalesareup15%・Ournewsoftdrinksareup12%,andourmineralwaterisdoingjustaswell.A:Thatsoundsgood.(26) 6 B:Well,we'veincreaseditby2.5%.A:Sorry,Ididn'tcatchthat・(27) 3 B:No.2.5%.ButIthinkitmightgoupb

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商务英语试题及答案.doc

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商务英语试题及答案.doc