文档介绍：企业营销方案篇一:市场营销策划书案例京东商城营销策划书团队名称:Wyney队长:陈春玲队员:张玉婧、徐美菊、周海笑、赵雪莹目录一、概述........................................................................................................................2二、目标市场分析...................................................................................................-2-1、企业情况分析..............................................................................................-2-2、行业情况分析...................................................................................................33、目标消费者分析...............................................................................................3三、市场定位..............................................................................................................4四、网络营销设计.....................................................................................................51、网络营销目标:...............................................................................................52、网络营销推广策略:.......................................................................................5五、定价策略..............................................................................................................7六、服务建立(客户支持服务)............................................................................71、顾客忠诚战略...................................................................................................72、实行实时沟通...................................................................................................73、顾客关系的再造...............................................................................................7七、广告.......................................................................................................................81、广告预算...........................................................................................................82、广告信息...........................................................................................................83、广告媒介渠道................................................................