文档介绍：商贸贸易公司商业计划书拟定人:公司:××商贸股份公司目录1概述.................................................................................................................................................................................62组织结构.................................................................................................................................83产品组合.......................................................................................................104市场分析...................................................................................................................165分销与服务...............................................................................196竞争...............................................................................217广告与促销...................................................................................................228营销人员............................................................................................................................249优势劣势分析...........................................................................................................................2610目标与策略...................................................................:新产品组合........................................................................................3011销售计划................................................................................................3312营销预算.................................................................................3713活动时间表.................................421