文档介绍:Emotion, Choice, and ReasonsCognitive Neuroscience?What can the brain tell us about decision making??Frontal Lobe damage–Phineas Gage–Planning problems–Difficulty connecting emotions to objectsWhy does this matter??Emotions signal evaluations–Somatic markers?Emotions emerge from motivational system–Motivational system drives action–Evaluations will not affect action if they are disconnectedDual systems in reasoning?Lots of two system theories (Sloman, 1996)?Intuitive system–Reasoning based on intuition?What is intuition??Rule-based system–Reasoning based on logic–Reasoning based on other explicit rules?Seems true of effects we have discussed–Conjunction fallacy?We still feel the appeal of the fallacy even after we know why it is wrongHow do reasons affect choice??Reasons reflect rule-based system?People may make choices because they have reasons–Options that are easier to justify influence decisions–Attraction effect gets stronger when people are asked to justify their decisionsReason-based choice?People want to be able to justify their choices–May make decisions that are easiest to justify.–Shafir, Simonson, & TverskyImagine you just finished a particularly difficult final exam, and you are walking home. You will not find out whether you passed the exam until tomorrow afternoon. A travel agent has a sign for an inexpensive trip to Acapulco. The offer expires that afternoon,