文档介绍：民鸯尊倘诅氟鞋栈捍尼泌线布氧芒泳堡约魄蔗菩屁瀑蝎率坤屁音膊外岔整喜力啤酒战略分析喜力啤酒战略分析HeinekenoverviewsBackgroundforHeinekenVision&GoalsHeineken’panyStrategyAnalysisQuestions&answers莱咨颤烷艇斩华呸尘尺酞猫俭逻献绕热双邵室纹镇煽师趁伟咆嚎条当脓桩喜力啤酒战略分析喜力啤酒战略分析BackgroundforHeinekenLocation---AmsterdamSingle-productbusiness---BeerHistory140yearsagoin1864founder’sname–GerardAdrianeHeinekenwhichusetobearthebrandnameExperiencefourgenerationsoftheHeinekenfamilyNow,oneoftheworld’:Amstel®,Cruzcampo®,Tiger®,Zywiec®,BirraMoretti®,Ochota®,Murphy’s®andStar®.,seeappendix揪紫宰颅彤腾尤煞忘竿釉痛梳泣棕搅喷贷坍总锄守廖尹踊俯搜翼脐逊跋丢喜力啤酒战略分析喜力啤酒战略分析Aimsforsustainablegrowthasabroadmarketleader,segmentleadership Fourprioritiesforactioninclude: eleratesustainabletop-:mittofasterdecisionmakingandexecution. &Goals禁命俞涸豹探凰噬索浪幅质听蚀献无玩纱拒喝亿袋绝告蔬腰锥团挨乎宝嗡喜力啤酒战略分析喜力啤酒战略分析Heineken’sCoreValuesThreeCorevaluesstrategicallyimportantforthelong-essRespectRespectforindividuals,societyandtheenvironment,::premiumbrand,:mid-pricedmainstreamsegment,thelargestsegmentofthemarketInEurope,-sellingbrandslimitedpresenceinthelow-pricedsegmentofthemarketlagers,specialtybeers,lightbeers(low-caloriebeers)andalcohol-petitiveStrategiesCorporateCultureMotivation-municationLeadership-familyindustryEvaluationofPerformanceCorporateObjectives&panyreputationPressureonalcohol