文档介绍：组长:李佳乐组员:Ease January 20: with 186-year history, the British confectionery brand Cadbury yesterday announced the acceptance that Kraft Foods (Kraft) purchased Cadbury with the improved price of 117 million pounds ($ 19 billion) and defended for their decision of selling Cadbury to this American group, saying that it is the cost of globalization. Kraft FoodsKraft , who produces coffee, candy, dairy products, is now the world's second-largest pany. In 1982 and 1984, it entered into Taiwan and China mainland market. Now its China mainland headquarter(总部) is in Shanghai. It owns many well-known food brands, including peace, Oreo, lots of interest, fun, Trakinas, Tang, Maxwell House, Singles, Philip, Toberone, Planters, delicious, Kraft Miracle Whip, and the European Birmingham, a veteran(资格老的) British candy manufacturer founded in 1824, was ever the world’s second largest pany with a total of 2500 types of products and an annual turnover(营业额) over ￡ 1 billion in the UK . After the merger of a pany Schweppes(玉泉)in 1969 , pany named there was such a case1What it brought out to panies2What implications for anizations3The motivation of this acquisition?To get an economy scaleWhen Kraft and Cadbury join their hands, it helps to expand the scale of production and sales to reduce the cost. They both want to increase the revenue by integrating the distribution system and developing new products.?To promote the petitiveness and dominant forceFor Kraft, this acquisition is a way of the least input, largest gains and fastest effective. Kraft needn’t to make many efforts to build famous brand, weave work. All these will be made after the acquisition. ?To reduce the risks of Kraft’s asset managementFor the acquisition enterprises, hybrid mergers can achieve diversification, so that it can disperse(分散) the management risks.?To avoid bankruptcyFor Cadbury, to join Kraft is beneficial to its business development. It helps reduce the risks to a