文档介绍：柘城市调报告商丘市鼎泰置业有限公司市场调研报告郑州北辰房地产营销策划有限公司2011年11月6日郑州北辰地产营销类目录一、项目外部环境.................................................................................21(城市概况............................................................................................................................................................................3二、总体市场分析.................................................................................31(2011年房地产市场分析.............................................................——柘城购房人群的变化.....................................4三、竞争楼盘基本情况.................................................................................................................................................................................................................................6四、项目SWOT分析...............................................................................71(优势分析.....................................................................................72(劣势分析.....................................................................................7(劣势化解.....................................................................................734(机会分析.....................................................................................75(威胁点分析.................................................................................8六、总结...................................