文档介绍：金马商城行销企划书目录壹、市场篇...........................................................................................................................1一,厦门市房地产形势....................................................................................................1二(客层来源...................................................................................................................2貳、分析篇...........................................................................................................................3一,厦门市高层房地产分析............................................................................................3二,厦门目前高层的现状................................................................................................3三,酒店式公寓的现状....................................................................................................4四(市调个案分析............................................................................................................5叁、产品篇...........................................................................................................................6一,项目概况...................................................................................................................6二,项目经济技术指标....................................................................................................6三,项目周边配套情况....................................................................................................6四,项目SWOT分析.......................................................................................................7五,产品定位...................................................................................................................9六,产品定价...................................................................................................................9肆、行销篇.........................................................................................................................11一,总体策略............................................................................................