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跨文化视角下中美招聘广告体裁的对比分析.pdf

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跨文化视角下中美招聘广告体裁的对比分析.pdf

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跨文化视角下中美招聘广告体裁的对比分析.pdf

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文档介绍:分类号:学校代码:10069密级:研究生学号:parative Genre Analysis of Chinese and American Job Advertisements—An Intercultural Perspective跨文化视角下中美招聘广告体裁的对比分析研究生姓名:耿亚平专业名称:外国语言学及应用语言学指导教师姓名:张允副教授论文提交日期:二〇一四年五月学位授予单位:天津商业大学万方数据独创性声明及使用授权声明一、学位论文独创声明本人所撰写的学位论文是指导老师的指导下独立完成的研究成果。除以明确标注或得到许可外,所撰写的学位论文中不包含他人已申请学位或其他用途所使用过的成果,不包含其他集体已经发表或撰写过的研究成果,本人的指导老师对此进行了审定。对本人的研究做出重要贡献的个人或集体,本人已在文中做出明确的说明并表示谢意。如有不实,本人承担相应责任。二、学位论文及研究成果使用授权说明本人同意授权天津商业大学以非盈利方式保存、使用本人的学位论文的电子版及纸质版。授权天津商业大学将本论文的全部内容提供给有关方面编入数据库进行检索、出版及提供信息服务。同意学校向国家有关部门或机构送交论文的复印件和磁盘。本人在校期间取得的研究数据、相关成果等知识产权归天津商业大学所有。注:涉及保密的学位论文在解密后实用本授权。学位论文作者签字:指导教师签字:日期:年月日万方数据IAbstractDuring this process of globalization, more and more foreign companies invest in China and many famous panies try to develop their overseas market actively as well, which results in a petition in recruiting talents. All of us know that job advertisement is a crucial step panies to choose excellent , whether panies can attract splendid talents essfully greatly depends on whether they can satisfy different expectations of talents having diverse cultural order to have a deep understanding of company job advertisements, this thesis selected 30 pany job advertisements and 30 Chinese ones and managed to answerthe following questions: (1) What are the communicative purposes and genre structures of Chinese and American job advertisements? (2) What are the similarities and differences between Chinese and American job advertisements in terms of genre? (3) What cultural factors lead to these differences? (4) How can we write effectivejob advertisements in the background of globalization?Under the guidance of Swale’s move-step model and Bhatia’s seven-step model, this thesis conducted parative genre analysis of the two kinds of samples from the cross-cultural perspective and discussed their similarities and differences. In the meanwhile, it explained their differences in terms of the underlying so