文档介绍：曼秀雷敦营销策划方案目录一、营销环境分析............................................................................................................................4宏观环境分析................................................................................................................4微观环境分析..............................................................................................................5SWOT分析...................................................................................................................7二、目标、机会分析与战略选择....................................................................................................8营销目标:.......................................................................................................................8机会分析与战略选择....................................................................................................8三、消费者行为分析与STP战略...........................................................................................9消费者行为分析............................................................................................................9市场细分....................................................................................................................16目标市场选择............................................................................................................17市场定位......................................................................................................................18四、营销组合策略..........................................................................................................................18产品策略......................................................................................................................18价格策略......................................................................................................................19分销策略....................................................................................................................20促销策略........................................................