文档介绍：Classified Index: CODE:.: NOA Dissertation for the Degree of Lianchi Weekly2012—2013 Food report ResearchCandidate: Zhao LinSupervisor:Liang ZhilinAcademic Degree Appliedfor: Master of ArtsSpecialty:JournalismUniversity:Hebei UniversityData of Oral Examination: June ,2014摘要摘要城市生活服务类周报(刊)与综合都市报一样,发行地域性较强,比较有代表性的报纸有,北京的《精品购物指南》,上海的《申江服务导报》《上海壹周》《生活周刊》,天津的《假日100 天》,广州的《周末画报》,重庆的《新女报》等,它们为读者提供休闲娱乐消费资讯,借此与其他平面媒体进行差异化竞争。而在保定市则以《莲池周刊》为典型代表。创刊于2001 年的《莲池周刊》是保定日报社的子刊,河北省第一份时尚生活周刊,作为保定独特的媒体品牌,已经得到了广大读者的认可。她以定位的窄众化、内容的生活化、风格的时尚化、发行的多样性、广告的灵活性、资讯的丰富性为特色,为中等城市经营生活服务类周刊探索了一条成功之路。作为生活服务类报道的重要类别,餐饮服务是各大城市生活服务类周报(刊)的重要内容,《莲池周刊》自创刊以来一直将美食报道作为特色栏目。这反映出美食报道受到读者的欢迎和市场的需要。同时在多媒体环境的影响下,生活服务类信息来源的渠道日渐扩大,传统平面媒体美食报道的优势受到冲击。另一方面,美食报道自身也出现了一些值得探讨的问题。本文由六部分组成。第一部分是引言,介绍了本文的研究背景、研究现状、研究对象、研究目的及创新点。第二部分对《莲池周刊》美食报道的概况进行综述。第三部分对美食报道的内容进行抽样分析,得出其总体特征。第四部分用问卷调查的方式对美食报道的受众进行分析,得出受众特征与内容分析的关联性。第五部分分析《莲池周刊》美食报道存在的问题。第六部分提出改进方法。关键词莲池周刊美食报道改进方法ABSTRACTAbstractCity life and service weekly (magazine) prehensive newspaper, issued a strongregional, More representativeof the newspaper, Beijing's《Life Style》, Shanghai's《ShanghaiTimes》《Shanghai Weekly》《Life Weekly》, Tianjin’s《holiday 100》, Guangzhou's《ModernWeekly》, Chongqing’s《newoo》etc. They provide readers with the consumption of leisureand entertainment information, take petitive differentiation and other print in Baoding,it is taking《Lianchi Weekly》as a typical representative in 2001,《Lianchi Weekly》is the Baoding daily journal, the first fashionmagazine in Hebei province , as a unique media brand in Baoding, has been the majority had to narrow the positioning, content of life, style fashion, issuance of diversity,flexibility, advertising information richfeatures, to explore a road to ess for themedium-sized city life management service important category as life servicereports, catering service is each big city life and service weekly (magazine) important content,《Lianchi W