文档介绍：目录一、背景资料分析--------------------------------------------------------------------------------3双方谈判的背景资料-------------------------------------------------------------------------3双方谈判的要紧内容--------------------------------------------------------------------------4二、环境分析-------------------------------------------------------------------------------------6宏观环境分析-------------------------------------------------------------------------------6行业环境分析--------------------------------------------------------------------------------9微观环境分析--------------------------------------------------------------------------------25三、A\B双方企业内部资源分析---------------------------------------------------------30绿茶公司优劣势分析----------------------------------------------------------------------30建材公司优劣势分析----------------------------------------------------------------------31产品优劣势对比-----------------------------------------------------------------------------32市场优劣势对比-----------------------------------------------------------------------------32品牌优劣势对比-----------------------------------------------------------------------------33原料优劣势对比-----------------------------------------------------------------------------33技术优劣势对比-----------------------------------------------------------------------------33资金优劣势对比-----------------------------------------------------------------------------33谈判人员优劣势对比----------------------------------------------------------------------34谈判协议最佳替代方案------------------------------------------------------------------34四、A\B双方对资金使用、投资预算与回报的分析-------------------------------38A方资产评估及证明-------------------------------------------------------------------------38效益分析与投资分析-------------------------------------------------------------------------43资金的使用------------------------------------------------------------------------------------52五、商务谈判打算-----------------------------------------------------------------------------53谈判主题------------------------------------------------------------------------