文档介绍：目录门店实体照片......................................................2摘要..............................................................3Abstract............................................................4市场调研分析...................................................5市场分析....................................................5产品分析....................................................5竞争者分析...................................................6消费者分析...................................................6二、门店定位分析...................................................7三、SWOT分析......................................................7四、促销活动.......................................................8促销的时刻、主题..............................................8促销的目的...................................................8促销的内容...................................................8促销活动流程.................................................8防损、安全治理...............................................9人员职责的治理...............................................9预期效果.....................................................9五、参考文献.....................................................10摘要随着社会进步、经济进展、人民生活水平的提高和生活方式的改善,人们为了适应社会经济建设和工作与生活节奏的加快,快餐业逐渐崛起并占据了餐饮业的部分市场。快餐业成为国民经济的进展和餐饮业进展的新的增长点。中国经济稳定进展和人民生活水平的提高,使快餐业的进展环境和条件更趋成熟,市场需求将进一步增强,中国快餐业进展前景将更加宽敞。本文针对整体快餐业的市场情况,对秦皇岛市北戴河区海二路派乐快餐店的整体概况进行分析,并分不对该店的市场定位、产品、价格、促销等方面进行营销策划。关键字:市场定位营销策划促销AbstractAlongwiththesocialprogressandeconomicdevelopment,andtheimprovementofpeople'slivingstandardandlifestyleimprovements,onstructionandworkandliferhythmspeedingup,Fast--'seconomicstabilityanddevelopmentandimprovementofpeople'slivingstandard,makethedevelopmentofthefast-foodenvironmentandconditionsmorehastenismature,themarketdemandwillfurtherstrengthen,,overallfoodBeiDaiHeOuseaofqinhuangdao2pielegerneralsituationoffast-foodrestauran