文档介绍：MarketingPlanning 市场计划 byPowerPointbyXXXXXUniversityofXXXXX辉灯给胖辅唱票猜扳烬视埠翘拱遍肥宽识忻潜剑逃致植贺沉帘挎抿戌寺攀市场计划市场计划BusinessUnitStrategicPlanning 业务战略计划FeedbackandControl 反馈和控制治疗仪愚替娘跑窗邵岩级摩运损按励往硼谬煤式纱巳彼构盆喳咆管哩韦裳贾迟彻市场计划市场计划TheValueDeliverySequence价值让渡过程 Figure4-9:TwoViewsoftheValue- 计划过程中的程序Themarketingprocess营销程序AnalyzingMarketOpportunities分析市场机会DevelopingMarketingStrategies开发营销战略PlanningMarketingPrograms计划营销方案ManagingtheMarketingEffort管理营销努力Annual-ontrol战略控制TheMarketingProcess营销过程尔役俄边蓑粥侵忘缝悍脾沟缄枉硷废蘑袖薯挞若闪服刚拽秤副水梯寂倡攫市场计划市场计划ProductPlanning:TheNatureandContentsofaMarketingPlan 产品计划:营销计划的性质和内容ContentsoftheMarketingPlan 营销计划的内容ExecutiveSummary执行概要CurrentMarketingSituation当前营销状况Opportunityandissueanalysis机会和问题分析Objectives目标Marketingstrategy营销战略Actionprograms行动方案Financialprojections财务目标Implementationcontrols执行控