文档介绍：一、执行总结.................................................................4创业背景.................................................................4项目概述.................................................................5创业机会简述.............................................................6目标市场描述和预测.......................................................7竞争优势和劣势分析.....................................................10预测能提供的利益.......................................................11二、产品开发................................................................12糕点类.................................................................15点心类.................................................................18粥类...................................................................21产品价格产业市场概述...........................................................21糕点市场现状分析.......................................................24宏观环境分析...........................................................29五、公司战略各时期公司进展战略......................................................29实现预期目标战略........................................................35SWOT分析................................................................37竞争分析................................................................37六、市场需求分析............................................................39七、消费者分析..............................................................41八、市场调查分析............................................................42九、营销策略................................................................46十、公司治理企业组织结构............................................................46人员配置表..............................................................47部门介绍................................................................48治理理念................................................................48人员配置................................................................49招聘原则................................................................50激励政策...................................................