文档介绍：《营销策划》课程论文-第1学期题目:华为手机营销策划书学生姓名:何玉贤学号:1333020院部:经济管理专业:市场营销班级:1班任课教师:葛和平华为手机营销策划书市场分析(一)企业的目标与任务----------------------------------------------------------------------------(二)当前市场与战略----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(三)主要竞争者和她们的优势、劣势-----------------------------------------------------------(四)外部环境分析----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(五)内部环境分析-----------------------------------------------------------------------------------营销策略(一)营销目标收益预期---------------------------------------------------------------------------(二)目标市场描述-----------------------------------------------------------------------------------(三)营销组合描述---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------(四)定位分析-----------------------------------------------------------------------------------------活动计划(一)活动日程安排--------