文档介绍：目录综述………………………………………………………………………………6第一章项目背景……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………11第二章项目调研………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………13第三章项目策划……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………15①索爱W2008“金牌音质”奥运纪念版手机新品公布会………………15②“索爱缤纷五洲音乐之旅”狂欢派对………………………………15③播客征集“凯歌”音乐彩信活动……………………………………16④W2008“黄金音质”全国促销推广活动…………………………………………………………………………16①索爱“凯歌”音乐彩信告知金牌消息活动…………………………16②索爱音乐拉拉队活动……………………………………………………………………………………………………………………………………………………………………………………16第四章项目执行…………………………………………………………………17Part1:奥运赛事前………………………………………………………………17活动一:索爱W2008“金牌音质”奥运纪念版手机新品公布会…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………24活动二:“索爱缤纷五洲音乐之旅”狂欢派对………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………2