文档介绍：炫迈广告媒介策划书人文学院班级:广告班姓名:张晓芳学号:anize,guide,assist,participatorypre-loaninvestigation,'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-:(a),investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,ordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,,panyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;ounttable,ountwater,andtaxinformationandhydropowerwage,spendinginformation,,theinvestigationshouldfocusonborrowersandtheirfamilies,property,e,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,,andarea,andtype,)目录一、绪论--------------------------------------------------二、摘要-------------------------------------------三、背景(一)、市场背景及现状------------------------(二)、企业背景及现状------------------------四、市场分析(一)、消费者分析----------------------------------(二)、营销环境分析-----------------------------(三)、主要竞争对手分析------------------------五、产品分析----------------------------------------------六、企业目标(一)、企业发展目标----------------------(二)、媒体目标-----------------------------